Jones Soda Co.

Seth Godin is [pointing]( http://sethgodin.typepad.com/seths_blog/2005/02/need_vs_want.html) everybody to a [FastCompany article]( http://www.fastcompany.com/subscr/92/open_jones-extra.html) about the [Jones Soda co.]( http://www.jonessoda.com/). It’s a great (and long) article about how to market when you’re the little guy. They built their entire brand without any traditional advertising.

But I’m not concerned about that. What’s got me fascinated is that you can order a case of 12 personalized Jones Sodas. With your picture on them. (sorry, no direct link.)

Hey, no mass media advertising, but it worked. I want a couple cases of these at my wedding. With wedding pictures on them.

Dad… ?

Author: KB French

Formerly many things, including theology student, mime, jr. high Latin teacher, and Army logistics officer. Currently in the National Guard, and employed as a civilian... somewhere View all posts by KB French