There’s a concept we use in the Army called BLUF: Bottom Line Up Front. It’s a technique of writing that assumes that the person reading your writing is an extremely important person who is super busy. So you need to put the bottom line, the final answer, as the very first line of your brief. You then support that bottom line with the strongest, most cogent arguments first. This way, the reader is free to skim and toss as soon has he’s made a decision regarding the information he has at hand.
The internet understands this, even if individual people who use the internet (like this guy) do not.
neumatikos 