I am beginning to think that the solution to this sort of problem is an increase in the general sort of piety that we are usually to cynical to stand. If the Gospel, particularly my own awareness of my own sin and my own need for a redeemer, happens to get mentioned in most every conversation, everything that follows in the way of evangelism is completely natural. CJ Mahaney, for instance, manages to lay the whole thing open simply by answering “Better than I deserve” whenever somebody asks how he’s doing.